I'm preparing to launch a new website and content in the new year and my question is about timing. I want to ensure I miss the holiday season (since my field generally shuts down) and be ready to go when everyone gets back. My gut says mid January. Thoughts?
The best time to launch a business is now.
Unless you have serious overheads to considder, I would launch in your quiet time and give yourself the benefit of a gentle ramp.
There are two things that are great at killing a business. Growing too slowly and growing too fast.