I'm preparing to launch a new website and content in the new year and my question is about timing. I want to ensure I miss the holiday season (since my field generally shuts down) and be ready to go when everyone gets back. My gut says mid January. Thoughts?
You mentioned that you wanted to launch a new website and content. With the new year coming many will want to launch “new” items and websites as well. If you are not already I would recommend building as much anticipation as you can prior to launching your website. If you were to launch the website in the beginning of February then you can use Nov, Dec, Jan informing people about the website, building a mailing list and priming your target audience for the arrival of your new website and content.
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