Question
Question about content marketing -
We've done a great job creating solid content and driving traffic (via social and SEO) based on those content. However all these visits have been just visits - we haven't been able to convert them into signups.
1) What are the best practices of converting blog visits into signups?
2) what kind of conversion % range shall we shoot for?
Answer
I'd rethink the visitor action you seek. Your solid content drew them in, but are they ready to commit and signup for an account / purchase? Maybe not. But given they clicked through to said piece of solid content, they might want more of it, perhaps delivered to their inbox (i.e., a newsletter). Maybe consider that as the CTA: "Dig what you're reading here? We'll deliver it to your inbox once a month. Just enter your email address here..." It moves the user one step closer to signup / purchase. Then remarket at them.
