Is it better to get customers that will pay you more per project, but do less projects, or customers that pay less but do more projects (bulk)?

This is a very good question. During various consulting engagements I have directed my clients in both directions. Assuming the quality of the customers are all equal the ideal situation would be diversified between both types of projects. This keeps you from having too many eggs in a single basket or doing so many projects that you may not be doing your best work. The personal solution for you lies in the bandwidth you and your team have. If you are financially stable enough and have the bandwidth to take on larger more lucrative projects you can add them to your product mix. If you are starting or have a tight cash position I would direct you to take on more of a rapid fire approach. In the end you are building a brand (either for yourself or your company) so please make sure the level of competence and professionalism are high.

After reading through the nature of your business, I believe quality rather than quantity would help you maintain your reputation; so well paid masterpieces done every now and then should do the trick for you. This would give you quality portfolio to showcase to your prospective clients and also eventually give more value to your projects helping you earn more in the process.

Doing less projects that are well paid, you will still have money coming in and yet be left with ample time to think about business growth and development, which wouldn't be the case of you were doing bulk work for less payments.

About the sales part, I believe that celebrity endorsements generally end up taking the focus away from your brand and showering it all onto the celebrity. Its your ad, so your brand is the star. Focus on the content and on getting the message across to your audience, rather than spending your hard earned money on a celebrity endorsement.

Please feel free to call me if you have any other questions.

All the Best!!

I think you are asking the wrong question. The real question is how to validate that customers are even interested in this service at all, and can you deliver it at a sufficient scale to be profitable in the long run. You are not really concerned about profitability in the beginning, so you're mostly pricing just to get the most customers possible to validate your hypothesis. Then, once you have a consistent, albeit small, demand for your service, you can begin to explore ways to scale and make delivery more cost effective.

Also be careful of learnings collected from early adopters. You'll run out of them eventually, and may need to adjust some of your business to serve the mass market. Best to figure out early how these early adopters differ, and how that affects long term profitability, even if you don't leverage that in the service right now.

If you're in this for the long haul, quality always trumps quantity. Testimonials and word of mouth is the ideal form of advertising. Once you generate a good income, hire others so you can take on more quantity.