I have an online platform designed for use by baby booms & senior citizens. However since (I think?) they don't typically spend as much time online as the younger generations, then how or where can I go to effectively market to this audience online? Offline marketing suggestions are less relevant at this time, but always valued/appreciated!
You would be pleasantly surprised to see some of the data on how boomers, and separately, senior citizens use digital platforms today.
My first question is, what is your platform exactly and are you selling a service, a commodity, or any other type of product?
Understanding these fundamentals can help initially weed out unnecessary market channels and help you focus on those that are more relevant to your audience.
Furthermore, and beyond this, you can get down to micro details on how to properly target market your business to your audience.
Please reach out with any questions!
