Question
We want to create custom audiences to market real estate listings to so the more we do, the bigger the audience gets. Do you think this is a good use of marketing $$$ vs. sending that traffic to a real estate related opt-in to do the marketing in email format?
Answer
Of course and have in the past.. With FB's Open graph search you can laser target buyers and weed out tire kickers.. This is a no brainer :)
