My company creates mobile apps. I have 2 now that are doing very well but will have 10 more in 60 days.Looking for scalable marketing tools/companies

Hi! I am owner of an ice crean chain with 45 stores in Chile. We have stores in shopping centers, streets and also karts that you can put in events and parks. The average cost margin of ice cream (depends on the amount of materials you use in producing the ice cream) is around 40%. This is italian gelatto where you serve the ice cream without a specific measurement so your costs can vary due to the size of each portion you serve. About the brand you should focus on your unique value proposition and what kind of ice cream you are selling. We import the pastry from Italy and the fruits and milk from our country. Your ROI depends on your sales price and costs. If you focus on high market ice cream you can charge high and keep costs down.

Here are some answers for you that I believe will help you. 1. You should implement a long term and short term strategy right at the beginning. What I mean is that there are essential parts to your marketing like SEO and content marketing that you need to implement right in the beginning, but will take a while to filter through, but these are essential if you want to have organic traffic. That would be L-T. The best for Short term for a newly launched site is ad's. Word of warning though. Know your customers demographics such as age, income, education etc, know your competitors demographics and then find the platform (such as social media channels) where your ideal customer is based on those researched demographics and then roll out targeted ad's for them. 2. You have to implement social media strategies right from the beginning of course, based on your demographic research. 3. Get busy Blogging - start with content marketing now. 4. Sweepstakes - start a giveaway to get traction with clients and create awareness. 5. Make sure you collect emails as these are like gold dust for future email marketing. 6. Video marketing is essential for competitive retail space and very powerful to get found on search engines like Google. Prior to me launching my digital marketing business 5 years ago, I built an online retail business and made many expensive mistakes. And they can be costly if not implemented correctly from the beginning. So in summary: SEO - very important, Ad's, Social Media, Sweepstakes, Blogging, Video & email marketing. I trust this will assist you. Let me know if you wish to have a call to discuss these or have follow up questions. Regards Kenneth

I don't even know how to answer this. Do you know what the difference between McDonalds and the local burger joint that is filing for bankruptcy is? It's marketing. McDonalds is worth billions of dollars not because of the quality of their food, but because of their marketing. Marketing is not an expense. A janitor is an expense. Your computer is an expense. Marketing is an INVESTMENT. Would you shop around for the cheapest heart surgeon? Of course not. Because you would likely end up dead. Why, then, do you shop around for a marketing expert? Are you ok with your company going bankrupt? Is that worth the small savings to you? No. Of course not. Hire someone who is good at marketing. Hire someone who knows what they are doing. Buy yourself a Lamborghini with your profit the first quarter. Get a beach house in hawaii. Grab a yacht. Or, try to find your business the cheapest heart surgeon you can and then spend the next five years wondering why such a solid business idea failed in the first 6 months. I'm passionate about this exact topic because all those statistics you read about "70% of businesses failing in two years" are solely because of horrible marketing.

Hello! Aside from the typical website platforms, I would recommend using Twitter's hashtags and user handles. Try following and using the ones that your potential prospect or otherwise ideal partners would be following and start sharing about your work, your progress, and outreach for a potential partner. If possible try to be local when doing so. But obviously, some to use include Startups.co, Basecamp, Inc 500, yesPHX, BetaBulls, MPV, Lean Startup, Lean Methodologies, TechCrunch, etc.

You've answered your own question. Reach out to your prospects with the question, such as "How would you...". Ask what people want then give it to them if you can with integrity and thoughtfulness.