What is the best tool to visualize different types of data? I have all the info on my website but need a nice tool to visualize it.

Sorry to be a bit blunt in my answer, but the client hired your "e-commerce web agency" to do e-commerce conversion optimization, yet your company doesn't know how to do e-commerce conversion optimization? Perhaps have a conversation with someone in your company or talk to your manager or the agency principal and encourage them to hire for e-commerce conversion optimization expertise. It's an entire discipline requiring years of experience and track record in driving higher conversions for e-commerce sites (in my opinion). In lieu of that, how many marketing dollars are going to be spent to drive traffic to the site and who is managing that part? Often new start-ups will spend so much of their dollars BUILDING the site, they don't leave much money to spend on AdWords or other methods to drive traffic to it. The amount of traffic will help determine how many tests to run and how often. Usually we start with two very different landing pages (do you have landing pages?), then fine-tune the split testing down to things like headlines and photos. The checkout pages, especially any pricing pages, are also critical in the testing. Is it a brand new concept or established product/service? If brand new, it will take very well-crafted pages to get visitors to pay money for something (vs. a trial). If established, why is your product best and why should I buy now? You should map out the conversion flows to the confirmation page (success page) and measure the drop-off or conversion rates at each step. Test different elements/pages at each step. Also measure things like average cart size (if more than one product), revenue per transaction and long-term customer value. Hope that helps. Best wishes to you!

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I've done a lot of complex analytics installations, usually cross-domain and including AdWords and manual tagging with conversion tracking of ecommerce transactions. The gclid by default will override the manual UTM values in Analytics so that is what you are looking for. If you are just grabbing the manual tags from the URL for your own purpose, this should be OK. However, if you at some point want to import conversions (say) connected to your manual tag, then you would want to enable UTM overriding the gclid: https://support.google.com/analytics/answer/1033981?hl=en. Do you have AdWords and Analytics accounts linked? Where and how are you tracking commerce conversions, if you are? Do you feel you are getting the insights you need from your current custom reporting? Let me know if I can help with a call about those or further optimization of your analytics capture. Best - Michael

It's unlikely I'm part of your target demographic for this question. But you've given me the opportunity to vent; therefore vent I shall! Gripe 1: Yesterday I spent hours writing a parser that takes a raw-text output from Bob's database and chops it up appropriately for insert into Bill's database. If Bob would just give Bill access to the database, then such a parser wouldn't be required. Gripe 2: I spend an inordinate amount of time coding up processes that really accomplish nothing but data entry. The tasks are too small for it to be worthwhile to program spiders to crawl the information sources, but they're too significant to neglect. I'd much rather outsource this stuff, but I spend more time explaining these one-off tasks to people overseas than it takes me to perform them myself! Gripe 3: Many of my data-collection tasks are massive and repetitive. Does anyone out there know a good source of trainable crawlers / scrapers? My difficulty is that I need them for a series of unpredictable mid-term tasks rather than a consistent long-term task.

Try Intercom.io You get visitor level information on how active they are etc.