As a former registered nurse and now a business and executive coach, I believe the best way to get started is to meet with the medical professionals in person. They are very busy focused on their profession and i bet most times there is not much time spent on looking at running their practice as a business. When you say medical professionals, who do you mean? Are you talking about professionals in the hospital setting, those in private practice, etc. This is a huge target market with various needs. I think personal contact and getting really clear on which medical professional you want to work with and what the benefits are for them. I suspect education about the benefits of coaching will be key. Want to talk further about this? Give me a call.