Question
I'm just looking for some advice as to the best way to start a coaching program for medical professionals. Do I start blogging, offer free webinars, advice and then try to upsell to the program or just start with the program as the up front offering and see if it sells before I invest time into blogging etc?
Answer
As a biomedical engineer designing medical technologies, I have worked with many healthcare professionals. Their time is very precious and the healthcare field, in general, is very conservative and resistant to change. However, if you can clearly and succinctly show that you can help the healthcare professional deliver care to their patients more effectively and more efficiently, then they will likely listen and show interest.
