I'm just looking for some advice as to the best way to start a coaching program for medical professionals. Do I start blogging, offer free webinars, advice and then try to upsell to the program or just start with the program as the up front offering and see if it sells before I invest time into blogging etc?
Starting a coaching program targeted at healthcare professionals is a great idea, and it's important to approach it strategically. A good starting point could be creating a strong foundation of value, so potential clients can see how you can help them grow their practice. Offering free webinars or providing helpful advice through blogs is an effective way to build trust and showcase your expertise. This method can also help you understand your audience's needs better.
Once you've established some credibility and engaged with your target audience, you can then introduce your coaching program as a paid offering. This approach allows you to build relationships and create demand before launching the program. Alternatively, you could also start with the program directly, but keep in mind that nurturing leads through free content might increase the likelihood of successful sales.
In case you want to enhance the learning experience for healthcare professionals, exploring healthcare learning management systems might help streamline and manage the educational process: https://www.cleveroad.com/blog/healthcare-learning-management-system/
