Here is some advice for cold calling via email:

The subject line is crucial. Make it informative yet intriguing enough to get attention. Avoid vague or misleading subject lines.

Personalize the email; address the recipient by name if possible. Use their company's name. Show you did research on them.

Clearly state your purpose; be upfront about who you are and why you're contacting them in the first paragraph. Don't ramble.

Offer value; explain how your product or service can specifically benefit them or their business. Don't just list features.

Call to action: Ask them to schedule a call or meeting to discuss further. Provide your contact details clearly.

Proofread carefully; no spelling or grammatical errors. Have someone else review it as well.

Timing: Research the best days and times to email for your industry. Avoid weekends if possible.

Format professionally. Use a clear layout and formatting. No blocky text walls.

Attach relevant assets; include case studies, brochures, and reports if helpful to support your pitch.

Follow up persistently. If there is no response, follow up once or twice more politely. Then stop pursuing.

Track metrics; note open and response rates. Adjust the subject lines and content accordingly.

Personalize follow-ups; refer back to previous emails in a respectful way.

The goal is to stand out from the noise with a targeted, value-driven message that compels them to respond. Keep testing and improving your email scripts.