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Marketing: How much equity should I ask as a CMO in a startup?
JQ
JQ
JC Quek, Business Transformer and Shepherd answered:

Very simple.

B - A - C = D

A. The business value before you join the Startup.
B. The business value after you join the Startup
C. Your salaries and respective expenses
D. Business value added

Use D to negotiate your equity value.

Call me, if you have any question to ask

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