Question
I just started a new business, the product is relatively new in my industry and requires a shift in thinking/behaviour. I find that I spend a lot time educating potential clients about the benefits.
Can you recommend some effective strategies to help me attract prospecting clients without spending a ton of money? If you had to pick, which do you think is the most effective at building leads: 1) Face-to-face networking at conference/trade shows, or 2) Print marketing in trade magazine?
PS. I do a fair amount of social/online marketing already.
Answer
Face to face may be great but it isn't as scalable as the online landscape.
A solid inbound marketing strategy will bring leverage and do most of the initial education that you are spending a LOT of time doing yourself.
If you are doing a fair amount of online marketing, I'd assume you are building an email list. If you're just talking to inividual people online, you're still just doing "face to face" activities .
You can be educating multiple people in multiple places using multiple platforms with a ton of automation to do the heavy lifting.
From there, inexpensive advertising will be a great tool to attract more people to your funnel.
