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Mobile Marketing: What is the best mobile app install tracking solution? By this I mean a solution that truly (or nearly) tracks click to install of app on iOS.
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Slaven Radic answered:

I wanted to clarify something, as a co-founder of one of these tracking companies (Tapstream, we do attribution tracking for free): when you're tracking installs from most ad networks, be it Facebook or someone else, the accuracy will be near perfect with most tracking providers. Ad networks in general support the use of IDFA or Google Advertising ID for attribution, which is passed to us on click. We then collect the same ID on install and send it back to the ad network so they know an install happened from that click. There's no guessing or fingerprinting involved.

If you're seeing divergent numbers you need to examine the whole chain for breakage - your ad network, the attribution solution and lastly, but most importantly, your tracking implementation.

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