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Social Media Marketing: For my first job I'll be in charge of Marketing & PR for a 2 year old startup. How do I proceed?
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Alan Weinkrantz, Tech PR / Startup Communications Strategies answered:

Spend 30 - 60 days listening. Find out who the thought leaders, bloggers, journalists who matter and don't do anything. Just listen on twitter, facebook and the blogosphere. You'll get a sense of opportunity through this discovery. I actually think it's to your advantage that you have no background in doing this.

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