Question
Its an online Travel Challenge and I'll have a team of 14 people. It has already completed 2 years and is present on all social media sites. My job is to get more people to know about it (Marketing & PR). What am I required to do? How can I make the best use of the resources I have? Thanks.
Answer
Spend 30 - 60 days listening. Find out who the thought leaders, bloggers, journalists who matter and don't do anything. Just listen on twitter, facebook and the blogosphere. You'll get a sense of opportunity through this discovery. I actually think it's to your advantage that you have no background in doing this.
