Question
Its an online Travel Challenge and I'll have a team of 14 people. It has already completed 2 years and is present on all social media sites. My job is to get more people to know about it (Marketing & PR). What am I required to do? How can I make the best use of the resources I have? Thanks.
Answer
The best PR is the anti-PR. Give people something to talk about, so they spread the word FOR you. Create something valuable (content, maybe?) and make it easy to share. Good luck!