Question
I have been building a decent sized following on Twitter, right around 15k followers, to help my startup launch our first app. We will likely be near 20-25k by launch date. With that said, there has been a lot of time spent on managing these accounts. Has anyone taken this approach to launching apps? Was it a successful in driving downloads? Any tips on what I should or should not do are greatly appreciated!
Answer
Find people on Twitter who are experiencing a problem that your app can solve. For example, if your app brightens photos, search on twitter for ["too dark" camera] (without the brackets). You'll quickly find people who could use your app. Reach out to them by replying, making sure to express your sympathy, and offering them your solution. With a little work, you can quickly spot "influential" Twitter users, and focus on them, making sure to maintain your relationship with them and sharing their success on your site or through your Twitter accounts. You can use Twitter to convert frustrated people into happy customers, and then share their story with your followers.
