Question
If you wanted to launch an app at a single school and reach as high a percentage of penetration there as possible, how would you go about it? Do you know of success stories one can learn from? Techniques, hacks, companies, organizations or other useful tools for targeting school audiences? Beyond targeting a single school, what would you do differently to target the full high school to university audience?
Answer
Target relevant social news and juxtapose alongside. Depending on the purpose of the app there will always be relevant social news to that niche and demographic. Make sure to enter those conversations on the relevant college platforms and you are good to go!