I am a franchise owner of two fairly successful franchises, selling beauty products & services for women. The population in my area is growing rapidly but I am not seeing an equal ratio of new customers, and I think the problem is that the franchise does not do any online marketing, so I want to take it into my own hands. I am looking to see if anyone has any suggestions for steps to market my business through social media and gain online testimonials/reviews as social proof.
You can run some highly-localized campaigns on social media networks that automatically target each locality your franchises are in.
Try online pay-per-click advertising on Google & Facebook if you have a budget, but beware that without the proper setup & management you could be throwing money into a hole.
Grow your email lists, segmenting for each franchise/location.
Find out where the population is growing in your area and send physical mailers out with a coupon that invites them to connect on social media or an incentive for a referral.
Hope we can find a time to talk strategy, I have helped several businesses who have never done online marketing to start hitting home runs!
Pete
