Question
I am having trouble clearly defining an avatar for prospects who may require branding and strategic web design. I cannot figure out how to find their pain points or their needs, as I haven't offered services to this market as yet. The trouble is defining who is actively looking and where I can find them, and then to understand them, and how broad or narrow I should define them.
Answer
I don't think you mean 'avatar' - what you need is an ideal client profile. We covered this off in our recent seminar "How to turn website leads into sales. We cover this at around 6:50 in.
Here's the recording - watch it and take notes http://www.youtube.com/watch?v=3SDYKF33scQ
