Question
We are developing our social and gamification strategy for our next release and we want to track Analytics of each shared link with click through rates. What are the link shorteners we should be utilizing? We have two kinds of links one will be a sharing of a level attained by drinking water in our app, a second is an "activate your health" share which may be shared from your health dashboard with our demographic's top 3 social networks or emailed specifically to "at risk " for diabetes loved ones.
Answer
Design your own. There's a domain service called Hover.com (owned by Tucows) where you can buy your own short domains and set up your own vanity shortener URLs on them. You can use .com or .net .info or any of the new extensions. I just set up cwd.link as a shortener for our social links on our new business cards - We're Cyberwalker Digital (CWD) and so cwd.link/tw is the link we use on the cards to our Twitter account and cwd.link/fb for Facebook
