I'm a bitly fan as well as a custom campaign advocate. Track every link with where it is placed. This has been a game changer with clients. Easy Google Template to get you going. Essentially you can monitor which link is getting the best traction on which network. It's not just about focusing on the link but about which network works best for the link.

hope that make sense. https://drive.google.com/previewtemplate?id=0Agl8lwsP-cNVdDJDa0s1cnNmOFZDMUFYa0kyN0RNaWc&mode=public#