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Marketing Research: How do I calculate how many customers I have?
DF
DF
Dave Friedman, ICO white paper expert answered:

Assume 1,000 air conditioners are sold each year, 50% of housholds have a smart phone, and 25% of households with a smartphone have wifi. Then your potential customer base is 1,000 * .5 * .25 = 125 customers. But that's a top down analysis; generally, bottoms-up analyses are more robust.

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