Behind every great brand story, you see in the media is a great PR strategy – and with the right strategy, you can turn your start-up into press-worthy news. If you have a deep understanding of the 3Ps, then you have undergone a critical phase in start-up development by articulating how your product or service aligns with the true and actual needs of your market. By mastering the 3Ps – developing a working product, knowing their customers’ pain points, and writing passionately for their audience – they were able to acquire thousands of customers while establishing themselves as an authority on all things social. Invest in relationships early on by giving something valuable before you ask for something in return. If you are wondering how to reach out to journalists and industry experts without it feeling forced or self-serving, look at natural opportunities to chat about topics that you both cares about, where you can add value. Instead, focus on providing industry expertise and knowledge.
You can read more here: https://neilpatel.com/blog/advanced-guide-to-startup-pr/
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