Hey man,

I have been a mobile app start up in the past, I don't consider myself a start-up anymore as I'm profitable. My advice: you need to learn from the best. That includes Chad Mureta for apps & Trey Smith for games. From them you'll learn the basics. You''re unlikely to strike gold from your first app, you'll strike gold once you've done a bunch and understood what works and what doesn't. I insist: you need to learn from the best in the business and be around people successful in apps to share tips and strategies. If you must know, you don't need to know programming, I don't and my fellow app-entrepreneurs don't either. You're better off learning how to outsource to sites like elance & odesk. Making mobile apps is a process and you need to learn it before you can start making $