Question
Hi, I am in the process of revamping the marketing and public relations department in our company and I want to know what is a good scope for that, I have already including advertising, creative design, branding for marketing and news writing, events management for the PR but I feel there is a lot missing
It would be great if you can guide me on that
Thanks
Answer
Hi great question, I'm Otatade Okojie I can help you. You need to provide a service that caters to the markets need to work with influencers. From Micro, macro and larger scale influencers. Big brands and sponsorship companies have been going for niche influencers to sell their products for a while, they get quicker engagement and more understanding when it comes to feedback,clearer and more meaty discussions and dialect when it comes to feedback, more qualitative data, when it comes to product testing and improvements. Capitalising on the markets need also to churn out influencers as well is a great bow in your hat, there are a lot of audience members eager to tap into influencer opportunities because you are not required to have a specific grade. Resume,qualification, or training, it's about marketability,accessibility, how open and accessible are they to the audience. How well do they translate. If you get the influencer bow to your hat you will be cashing major checks.
