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Branding & Identity: How important is it to have your mobile app's design/branding right --- right from the get-go?
JP
JP
Joseph Peterson, Names, Domains, Sentences and Strategies answered:

You can tweak certain aspects of your brand as it (and the business behind it) evolves -- and, frankly, as your budget grows.

By far the hardest part of branding to alter later on, though, is the brand name itself. Be sure you get that right before you launch -- or ASAP thereafter.

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