Question
some followup thoughts/questions for a call:
I know that design imbues trust with users. But I've heard about some software/app designers who just put out an ugly version first and iterate from there. What are your thoughts about that? How important is it to get the design right in the first iteration. In a more general sense with any type of business, how important is it to have the design/branding right from the get-go?
Answer
You can tweak certain aspects of your brand as it (and the business behind it) evolves -- and, frankly, as your budget grows.
By far the hardest part of branding to alter later on, though, is the brand name itself. Be sure you get that right before you launch -- or ASAP thereafter.
