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MenuIs there a particular point you want to be before you go crowdsource to prevent your idea from being swiped?
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Brita's sheer size prevented them from doing anything. They're not in the business of making beautiful, sustainable water pitchers. They're in the business of making mass, plastic, functional water pitchers. They make millions more than Soma (for now) and it may not even be on their radar.
Read: Small Is The New Big from Seth Godin or David and Goliath (Malcolm Gladwell's latest) for more on this.
Stealth is bullshit. Nobody steals ideas and makes millions anywhere except in the movies. It's about execution.
Nothing. You have to understand that an idea isn't worth anything if you can't execute it. I could come up with an idea to fly to Mars, but unless I have the resources and ability to do it - it's not going to happen. Context: I wrote about Ghost - https://ghost.org - a full 6 months before it went on Kickstarter. The first version of the product was delivered (open source, so really anyone could "swipe" it) a year after I first made the idea public. There is very little value in ideas. There is a great deal of value in the people who execute them. Is your idea interesting? Do you have the experience and skillset to make it happen? If yes, then you have nothing to hide. Further reading: http://www.paulgraham.com/ideas.html
You want to think about it from your user's perspective: what level of product development do your potential backers need to see to trust you and believe in your product? That's the minimum level of development you'll need prior to you starting a crowd-funding campaign. Yes people can steal your idea, however there are lots of people selling snake oil out there (falsely advertised products)... If you haven't built a demo or prototyped or what you claim can't be accomplished easily... then the internet will smell that it's a scam, and you'll loose trust with the potential users. Thus, in terms of product dev think about users.
In terms of risk mitigation (people stealing your idea) with crowd-finding, it's part of the consumer game. So, figure out a good strategy to keep the "how" protected via patents or vague enough so users will trust you and copycats will have major hurdles copying you. If you can't do this for your particular product, have everything else in place to ship so you can easily seize first mover's advantage.
Source: we just performed two successful crowd-funding campaigns on kickstarter... and we love soma. They documented their process and opened up a lot of their resources. I'm a fan of their work.
Related Questions
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How can I get press for Kickstarter campaign in advance before launching?
Have a great story / hook. Reach out to outlets who 1) are relevant 2) write about Kickstarter campaigns regularly. Determine why you want the press, pre-launch. It should either be for social proof for your "Kickstarter As Seen In Logo Banner" or to drive any traffic to a landing page to gather pre-launch opt-in emails. That is explained more in these blog posts. Enjoy... http://crowdfundinghacks.com/this-kickstarter-project-is-already-funded-and-it-hasnt-even-launched-yet/ http://crowdfundinghacks.com/how-kittyo-used-the-macgyver-trick-to-crush-their-kickstarter-goal/ http://crowdfundinghacks.com/how-kittyo-gathered-13000-opt-in-emails-in-only-5-months-part-1-includes-successful-templates-strategies-etc/CH
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What are some less obvious tips for ensuring my crowdfunding campaign is a huge success?
At ShopLocket, we deal with a lot of crowdfunding alumni like InteraXon, Nomiku and PopSLATE (among others). Through talking with them and through other hardware entrepreneurs in our Blueprint series (www.shoplocket.com/blueprint), we've uncovered a lot of great tips and tricks that I haven't seen anywhere else. Here are just a few: - Send individual emails to your mailing list when announcing your campaign rather than a generic mass blast. At least for people you're close with. It greatly increases the chance that they will act. - Send calendar invites out to friends to remind them when the campaign starts. - Have a website during the campaign to look more professional. Maybe even setup an AngelList profile, a lot of investors now use Kickstarter as a source for leads. - Use virtual assistants from services like ODesk to help you with some of the grunt work launching your campaign. Like media list creation and email drafting. - Be ready to launch pre-orders immediately after the campaign to keep up momentum. Just collecting email addresses rarely converts to sales months later. - Send updates more than you think you should. It keeps everyone in the loop and also increases the likelihood that you get shared. Here are some stats on the collelation between updates and amount raised from Indiegogo > http://support.indiegogo.com/entries/20491883-how-to-send-campaign-updates - Shipping can be very expensive. A cool hack is to ship pallets to Amazon overseas in order to save on international shipping These are just a few tips, we're actually in the midst of writing a full guide. If you have any additional questions feel free to email me at katherine@shoplocket.com or ping me on Clarity!KH
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When launching a product on Kickstarter, how and when do you get press coverage?
It's all about building a relationship with these journalists and bloggers. You want them in your pocket long term. Ultimately, they are usually interested in the same things as you, which gives you a chance to connect on a deeper level and make an online friend. If you make a friend, then maybe they can even introduce you to their other journalist friends when the time is right. Ps: when you finally do send them your stuff, keep it short and make sure your visuals get the point off without them needing to read a description. Visual storytelling is huge. Remember: people don't like to readJM
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Where can I find the best clone scripts for websites like Groupon, Kickstarter and Wish.com?
Hello I am Priyanka. In this I would like to see my personal experience with you. ClonesCloud offers many popular clone scripts and you can find the best deal there. They are offering ready-made clone scripts and custom services as well. You are looking for the Kickstarter Clone then I would like to tell you that go with FundForIdea that is a ClonesCloud’s Script. But why should you go with FundForIdea? This clone script is developed using all the latest web technologies like PHP HTML CSS JavaScript Bootstrap It covers all basic features which are required to start your Crowdfunding business. Also, it satisfies all the needs of business working model. It is 100% customizable, so you can add the features you want. FundForIdea supports all basic types of crowdfunding concepts which are Rewards-based crowdfunding Donation-based crowdfunding Equity crowdfunding Debt crowdfunding So, you can start with any business model and can approach your targeted audience. USA developer can edit the script and make a new product without much difficulty. By doing this he will save lots of time and as well as lots of money which can be saved and gained as a profit. For further queries you can consult me.PS
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Launched my first startup yesterday and didn't get as much momentum as expected. What is one area of marketing would you focus on?
Good luck! Forget about SEO. This is just a temporary improvement. Not worth your effort right now specially if you have to pay. If is free, take it as long as it doesn't distract you with "useless busy" work. Focus on the emails. This has huge upside potential!! A video is a powerful tool that automatically enables you to connect with those who share your interests and can make people find you simply because they like you. This also reassures them that you haven't forgotten about them, that you are doing what you can but also need the communities help. Share this on all your social networks. Leverage the power and newly harnessed interest of Periscope or Meerkat of both and announce(schedule) through Twitter a video pitch of what you trying to do. This will get you potential viral spread if you ask your viewers to use a hashtag or to simply tweet your live streaming. If you have backers you're doing something right, you just have to now drive traffic to the campaign. Not really work on the pitch itself... Now you're in the numbers business... :) Humberto Valle Best of luck.HV
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