Question
Hi everyone!
Here's a question for my fellow content marketers: One of our clients now has two distinct target markets, each with different interests. We've segmented the newsletter to account for this, but we're trying to figure out next steps for the blog.
Would it make sense to have one landing page for the blog that has two sections -- so visitors could select the one they're interested in when they land on the blog?
Have you seen examples of blogs that cater to two target markets? Have other ideas of how to approach this?
One thing I've learned through my work is that it's best to do things under one umbrella when possible, but I think in this case it's worth breaking into two sections, so long as we can keep both living on the same blog homepage.
Thanks for ideas!
Answer
Thanks, all! We do categorize already, but I'm looking for a more advanced blog plan -- possibly showcasing two mini-blogs on the blog homepage, if that makes sense. Appreciate your thoughts!
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