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MenuHow do I gain access to someone in a decision making position at Google AdSense?
I have a very high volume of Google AdSense customers moving through my online Payment System, and yet the payout to these Google customers is very slow and cumbersome.
I need to find someone within AdSense who can build a better more optimal relationship with my company to make this a better experience for both Google and my customers.
Answers
It is a pretty good chance Google won't accelerate anything for you and provide you with better help. They are just too big and their priorities lie with far much bigger initiatives. You might have luck if you find an Adsense employee via LinkedIn and establish a connection that way! but I wouldn't hold your breath.
If you are a big Adsense account, you should get an Account Manager in there to help you with your general inquiries.
If you don't have an Account Manager its probably because you didn't reach the minimum status.
LinkedIn! Just keep reaching out over and over again. You will find someone eventually if you share a compelling reason why you should get a hold of them!
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How can I earn $2,000 monthly using Google adsense?
1. What kind of industry should I consider so that I can get easy traffic in a very, very short amount of time, considering the fact that my only objective is to reach $2000 monthly. Health/wellness/nutrition/fitness are usually quick, high-interest industries. Definitely high-competition, though. Saturated market already. 2. What could be the most efficient way to get traffic in this case Efficient? Buy it from Adwords. COST efficient? Organic/SEO. But organic takes time and lots of energy in content production and promotion. 3. Should I use Wordpress blog or design my website from scratch (any other suggestions?) I prefer WordPress for nearly everything. Unless you have some specific reason not to, I recommend choosing WordPress. 4. Is there another easy way to get money for my website apart from Google adsense? Yes, definitely. Adsense is actually a VERY low payout method of monetizing traffic. Look into CPA marketing, or cost-per-acquisition. Affiliate marketing sites are also good options. Both take time and effort, however. $2k/mo in web traffic revenue is a lot for solo publishers. That's an ambitious goal. Chase it, definitely. But think outside the box a bit. Adsense won't get you to $2k/mo anytime soon. If there were (legitimate) get-rich-quick schemes lying around on the web, we'd all be doing them!TK
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If choosing between spending your marketing budget on Google or Facebook, which way should advertisers go and why?
In my experience, starting out testing one against the other is ideal (i.e. running campaigns on each and seeing which performs better). It's also important to look at what your immediate and long term goals are for the spend. Are you trying to sell them something now, keep them engaged for a later release of a product, or some other action? The key thing to note is that depending on what you're selling and what your keywords are, the bar can be a lot lower in terms of your bid per click if you go with Facebook Ads. Additionally: you can hyper target your audience with Facebook Ads like whoa (Google Ads are more limiting). Ex: I ran both sets of ads for a new line of ballet inspired barre-wear (targetting both ballet dancers and barre students). Both Facebook and Google Ads were linked to the sales page. For Google Ads: I used keywords like "barre-wear" (low search volume) "ballet attire" "activewear" (limited relevance) and about 20 other related terms. The spend to results ratio here was underwhelming. Keep in mind: I've only been working with Google Ads for a couple of years now. Better results are possible if you've got someone with 5+ years of experience who knows the system backwards and forwards, but for the most part, Google Ads are not DIY friendly if you want serious results. For Facebook Ads, I did 2 campaigns: 1. Ballet Dancers: I targetted women in major cities (NY, Chicago, Atlanta, Los Angeles), who were under 26 and fans of ballet companies and schools in their city, and also those who were fans of major dance supply companies. 2. Barre Students: I targetted women nationwide who were between 26 and 52, married, above average household income, fans of barre studios in their area, fans of Lululemon Athletica (high end activewear brand), and did a couple of variations on different hobbies and activities to target specifically stay at home moms or wives who were active. The results: $100 in ad spend // over 150 clicks to the product page // 20 new email newsletter signups // 3 immediate sales // 2 follow up sales within that week (so for a $100 product the ad yielded about $500 in sales that week from individuals who could be potential customers again (and 20 new people to market to for future sales).MH
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Will using both Google Adwords Auto-Tagging AND Manual Tagging with UTM variables create any tracking problems in Google Analytics?
I've done a lot of complex analytics installations, usually cross-domain and including AdWords and manual tagging with conversion tracking of ecommerce transactions. The gclid by default will override the manual UTM values in Analytics so that is what you are looking for. If you are just grabbing the manual tags from the URL for your own purpose, this should be OK. However, if you at some point want to import conversions (say) connected to your manual tag, then you would want to enable UTM overriding the gclid: https://support.google.com/analytics/answer/1033981?hl=en. Do you have AdWords and Analytics accounts linked? Where and how are you tracking commerce conversions, if you are? Do you feel you are getting the insights you need from your current custom reporting? Let me know if I can help with a call about those or further optimization of your analytics capture. Best - MichaelML
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