Question
I have read a lot about marketing, about finding the small detail in your product that would make people feel good and having the customer or client "must buy it". But without having the budget of big companies, who could do research to find out what people want, how do I know what part Is it that people will "wow" about?
Answer
Focus on listening to your customers. Even if you do not have a huge marketing budget, focusing on inbound marketing and customer development will enable you to focus specifically on products/services that your customers want, and will buy.
