Question
I have read a lot about marketing, about finding the small detail in your product that would make people feel good and having the customer or client "must buy it". But without having the budget of big companies, who could do research to find out what people want, how do I know what part Is it that people will "wow" about?
Answer
In all honesty, I believe your calling is in your passion. Start off with asking yourself these questions.....
What do you love to do?
What are you good at?
How I can get paid doing just that?
The answer will define your niche. Find the keywords in your answers and start your research there.
I hope that helps you.
Maisha Guy