Potential college students are "cold customers". They're not prepared for purchase, and they haven't experienced the product or service you're offering. To convert them to customers, you need to involve them in a conversation to build confidence, bring value, and ultimately turn them from potential customers to clients. In case you have ever wished you had the opportunity to earn money for writing your own essay then you need to have a look at https://finance.yahoo.com/news/10-best-essay-writing-services-110517027.html that will allow you to write my article for money, these sites will allow you to write your essay and after that, they will have a set price they would like you to get paid.