Question
I have an idea for an app which help musicians collaborate easier. I'd like to setup a landing page website so I can start building a community and followers/users. Any tips on how I should do it? And mainly, how long can I wait? Obviously if users are eager and excited for the product I need to get the App out fast, so what's the fine line between not being too quick and wait for some traction and also not wait too long so the users lose interest?
Answer
At the very least, put up a landing page ASAP to collect contact info from random passers by.
Suppose the ideal lag time between "coming soon" and launch is 3 months -- just for the sake of argument. If it takes you 12 months to build and test the app before launch, which position would you rather be in?
(A) 9 months of passive data-gathering + 3 months of active pre-launch promotions
(B) 9 months of missed opportunities + 3 months of active pre-launch promotions
