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Expertise

$1.67/min

I Build Multidimensional Customer Segmentation Model for Pharma Companies

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Created 5 years ago in Business / Getting Started

I am offering consultancy & project management on building an efficient, simple & scientific customer engagement model, which is integrating customer archetypes based on their digital preferences. The resulting multi-dimensional customer segmentation will allow optimizing resources and channels to be placed on each customer segment and therefore provide better customer coverage & efficiency.

Cagdas Seckin

Dubai
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I am a seasoned sales, marketing and commercial excellence leader with 17 years regional & country experience in leading global pharmaceutical companies across Middle East, Africa, Turkey and India. Achievements include: • Organizational transformation through building a customer-centric model and achieving 20+% growth for 3 consecutive years. • Organizational roadmap building through clear vision, strategy and priorities setting (MENA, Turkey, IMEA) which led to long term revenue growth. • Achieving business turnaround and Market leadership position in Turkey and Saudi Arabia through building focused vision and high-performance team culture, successful launch of new lines and re-positioning of established portfolio. • Leading Middle East repatriation project covering 12 countries including SF restructuring and building the foundations of Commex including Sales excellence, analytics, account management, CRM and capabilities. • Globally awarded product launch, 40M$ in 2.5 years.

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