Founder @ Product Worth, a pricing & marketing consulting firm. I focus on helping software and SaaS startups craft pricing and go-to-market strategies for every growth stage: from ideation, to initial traction, to enterprise selling.
How do you go from having a product to running a growing, sustainable business? I have seen many startup entrepreneurs struggle with making this transition.
Getting your pricing right is the first step. It means getting the fair share of the value your customers get from your product.
I founded Product Worth to help startups craft their pricing strategy, so that great products people use and love don't fail as a business.
My background: I spent a decade helping leading software companies build new businesses and marketed new products. I then applied my experience to a pre-IPO software startup where I built their pricing function from the ground up.