With 15 years of expertise in digital marketing, I currently lead as the Head of Digital Marketing, managing a AED 20M+ budget across Life Medical Centre, Life Clinics, eCommerce, and Retail. I specialize in growth-driven strategies, having boosted ROAS from 5x to 8x, increased eCommerce conversions from 3.5% to 4.5%, and successfully launched a subscription model to enhance recurring revenue. My leadership has also driven a 5% increase in footfall through omnichannel marketing. I thrive on data-driven decision-making, team leadership, and strategic innovation, ensuring strong brand positioning and revenue growth. My experience spans performance marketing, influencer collaborations, and offline channels like radio. I am passionate about scaling businesses through digital transformation and optimizing marketing ROI. Always eager to push boundaries, I drive impactful campaigns that turn insights into measurable success. Let’s connect to discuss how I can add value!