🌏eCommerce Leader @ #1 PC co. | Host @ http://insidethemarketplace.com Podcast🎙️
We help merchants better serve their affiliate and influencer programs by providing a deep dive on data insights, market share, etc. on their competitors
During my experience in working with affiliates and merchant program, I focused on two key major areas when doing optimization.
The quality of the traffic your affiliates are sending you.
The conversion rate of your landing page or offer.
We proactively recruit new affiliates and influencers for our clients as an ongoing practice. This ensures continued scale.
Once KPIs are identified if they haven't been already, we use our years of experience and right tools to measure against them.
One of the important responsibilities of managing an affiliate marketing channel is communicating with affiliates. The most common form of communicating with them is an email newsletter, blogs, social media and more. We will work with the merchants and communicate to publisher on their behalf.