New Product Design & Development

Created 5 years ago in Product & Design / Metrics & Analytics

Bringing the obvious and the latent needs of customers into the design elements of your product will decide the success of your product. The product, whether its a high tech gadget, a consumer good or a mobile app has one thing in common and i.e. The way it strikes the chord in the customer's mind. There is a systematic process where you define the needs and goals your product needs to satisfy and go about building the skeletal design and progress to defining clear specifications. The product needs to satisfy the customer need and not your tech-savvy brain.

I have been working with several startups and my own enterprises to conceive and build many world-class products. Various tools like Design Thinking, Problem Solving, 5-Step Discovery Process can be used to arrive at a holistic product meeting the desired needs of the customer.