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Pijush Gupta

India

Building products at large corporations and startups for the last 10 years. Author of a book that lays down the innovation management process in a structured fashion. Motto: The journey from ’now’ to ’wow’ is what I create.

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Product Design Product Management Product Strategy Ideation Innovation Product launch Idea Generation New Product Ideation

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I Would Provide Advice on Discovery, Ideation, and Product Roadmapping

I am a product manager with a deep passion for providing strategic direction to evolve and grow market leading portfolio of enterprise class SaaS software products or solutions. I have hands on expertise in product strategy, product planning, product portfolio rationalization, product launches and marketing strategy. I can help in your discovery phase until the time a solution is finalized and a product delivered. I can also help in building your Product Management Team. I am also the co-author of "Mystery to Mastery- Ideation to Productization Playbook". I can be found @ blueowlz.com

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Pijush Gupta answered

How do you know when your SaaS product is ready to launch and start getting paying customers?

I believe in MVP (Maximum Validated Product). The more you get customer/user validation, the more robust and complete the product becomes. It's smart to begin testing immediately to collect data that can help road mapping for the next product build improvements. Launch early with a few lighthouse customers to get the following (but not exhaustive) information:
• Validate improvement over previous product iterations
• Validate visual fit as a lightweight QA process
• Supplement quantitative A/B testing to investigate user preference from a qualitative perspective
• Identify missed usability issues or awkward product flows
• Show use cases of a product in multiple environments (Desktop vs. Mobile)
• Collect user feedback and hear their opinions, suggestions, and desired features lists

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Member since September 2017