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Expertise
MenuStatistical Analysis for Survey-Based Marketing Research
Created 11 years ago in Sales & Marketing / Other
Former Director of Research Analytics for North America at Ipsos ASI, 3rd-largest marketing research company in the world. I have 10+ years of hands-on analysis experience backed by a solid education including an M.Sc in Statistics from the University of Toronto, a B.Sc. in Statistics from Queen's University, and a B.A. in Psychology from Queen's University. Let's set up a time to chat about your analysis needs!
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Philip Darling
Toronto, Canada
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Owner and principal consultant at Darling Consultants, statistician, entrepreneur, coach, tutor, business book enthusiast, musician, and all-around nice guy.
Reviews (15)
Phil’s affable nature makes him a delight to work with. In our work together at ASI he was always receptive to questions, greeting you with a smile. His breadth of knowledge shines through in the way that he's adept at explaining tools and outputs in simple terms, and keen to collaborate to determine the most appropriate analytical application for your needs. Don't hesitate to make Phil a part of your professional team!
Source: LinkedIn Kathy Smith Oct 1, 2014Phil is extremely professional, very responsive and always ready to provide a clear and concise answer to a question about a complex statistical concept. He has great patience and amazing interpersonal skills. Phil is a pleasure to work with and I highly recommend his expertise.
Source: LinkedIn Calin Toderas Oct 1, 2014Under Phil's leadership the Ipsos ASI advertising tracking analytics team evolved to become integral research partners to Client Services. Phil’s approach to delivering analytics is consultative and thoughtful. Data exploration is anchored directly to key business questions and results provide depth in analysis but with an accessible interpretation that non-specialists can use to make concrete decisions. Beyond his considerable expertise and experience in analytics, Phil is also a pleasure to work with.
Source: LinkedIn Kim Short Oct 1, 2014Phil is a great person who I had the pleasure to work with. He is a great statistician and one that I always admired. Very professional and always committed to do his best at work, with a lot of statistical experience and knowledge, it is not possible not to like him. A great person to work in group, he is always ready to grow with his colleagues by sharing his knowledge and striving to improve things.
Source: LinkedIn Marcos Sanches Oct 1, 2014Phil served as an outstanding leader of Research Analytics for Tracking and Brand Equity at Ipsos. He provided excellent management of the advanced analytic process. He excelled in providing thoughtful solutions to complex business issues, in a user friendly, easy to understand format. He shows a strong partnership throughout the research process, from design phase, to interpretation, and guiding client recommendations. I would highly recommend Phil and his advanced analytical services.
Source: LinkedIn Neil Ellefsen Oct 1, 2014I have had the privilege of working with Phil, at Ipsos. He is a visionary and pragmatic Leader. He has an impressive ability to step back and look at the big picture and bring perspective when projects at times get stuck in minutiae. He encourages his team to not just solve a problem with an answer finding approach. But to take it to the next level, and come up with repeatable and creative solutions. I particularly, learnt a lot from Phil's ability to translate 'numbers' to an actionable story.
Source: LinkedIn Kanchan Sawke Oct 1, 2014Phil is a rare statistical analyst. He is extremely knowledgeable and always recommends an analytical approach that leads to action. Moreover, his dedication to client satisfaction is unparallelled. I especially appreciate how Phil can explain the most complicated analysis in a way that any researcher or marketer could understand. Quite simply, it was a pleasure working with Phil and I highly recommend his analytical services.
Source: LinkedIn Steve Nicosia Oct 1, 2014Phil has a unique ability to take complicated statistics and advanced analytics, and explain them in terms that marketers and laymen can understand. His analytics work while at Ipsos ASI brought the data alive, and helped clients make actionable decisions. Phil was one of the best analytics managers I’ve had the pleasure of working with at Ipsos ASI, and I look forward to his eventual return!
Source: LinkedIn Joshua Bennett Oct 1, 2014Philip is an exceptional statistical analyst who translates complex analysis into actionable insights. While working with Philip at Ipsos ASI I had the opportunity to work closely with him on a large project for one of my biggest clients that ultimately helped them identify trends in their advertising and, more importantly, his analysis identified areas for growth to help drive their brands. Philip was an asset and a pleasure to work with. I would highly recommend Philip to help address your research objectives.
Source: LinkedIn Kyle Goodman Oct 1, 2014Philip is an advanced statistical analyst. He brings many years of experience and a vast knowledge of statistical applications to his work. Philip has strong client service skills, and is comfortable speaking directly to clients about actionable insights derived through advanced statistical analysis. Philip always recommends the right approach and is diligent at ensuring superior data quality. I would recommend Philip to anyone seeking an advanced and client facing statistician.
Source: LinkedIn Jara Ulbrych Oct 1, 2014the startups.com platform
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