Paul Greenberg is an experienced video, content, and technology leader, a three-time CEO, President, and General Manager. He is CEO of Butter Works, a full-service digital video firm, providing everything including video strategy, AI-driven data analysis, creative and production services, and distribution. Greenberg has proven success in this field: during his recent role as EVP/GM at A+E Networks, he oversaw the creation of the #1 show on Facebook (50 million views/episode), the #2 show on Snapchat (80 million views), multiple hit shows on YouTube (70 million views), and many successful branded content advertising campaigns, while growing A+E’s overall digital video audience by hundreds of millions of views. Simultaneously, he ran FYI, one of A+E’s cable networks. Similarly, as CEO of CollegeHumor, he grew traffic by billions of views to make the company the #7 YouTube channel while tripling revenue, and as CEO of Nylon, he grew revenue 150% and digital audience 15x.
Prior, Greenberg was President of SFX, where he closed multi-million-dollar deals with MasterCard, Heineken, Avis, and MTV. As CEO of CollegeHumor, he oversaw three websites, a long-form TV and film production division, and as President, Digital of Time Inc. Lifestyle Group, he ran 10 digital properties, which grew 50% YOY.
In 2009, Greenberg was named one of The Hollywood Reporter’s “Top 50 Digital Power” executives as EVP/GM of TV Guide Digital. There, he tripled revenue and grew audience 5x.
Prior, Greenberg served as SVP, Global Business Development and Partner Relations at MediaNet, a top digital music provider and was previously VP, Business Operations at MTV.com. He began his career as a sports announcer at 1010 WINS in NYC.
Mr. Greenberg is very involved in the New York start-up community as a mentor for TechStars.
He earned a Bachelor’s degree from Columbia College and a Master of Business Administration from Columbia Business School.
