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Clarity

Peter Raulerson

Greater Seattle Area

Consultant to management teams in tech companies, from start-ups to Fortune 500, on product strategy, market opportunities, and the 4 P's of marketing -- positioning, promotion, pricing, and place (distribution). Over the last 20 years I've helped over 100 companies successfully bring new products to market, tune up their go-to-market strategy and marketing mix, and drive profitable growth in recessions and booms. How can I help you?

$1.67/min

1 Call

6 Reviews

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Information Technology Marketing Automation Management Consulting Strategic Partnerships Demand Generation Operations Management Go-to-market Strategy B2B Marketing Business Transformation Channel Partners

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Reviews 6

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Reviews

Peter's expertise on customer issues is top notch, including acquisition, retention, driving the top line and maximizing the bottom line. His experience, especially in technology companies, is very broad and deep and includes leveraging the fundamentals and embracing emerging opportunities. Peter brings a wealth of knowledge and facilitation skills to help management teams drive profitable growth by optimizing marketing, sales and distribution, as evidenced in his new book, Building Routes to Customers.

Brett Eddy Source: LinkedIn

Peter has consistently been an extremely valuable resource to me as an executive by providing me blunt and honest feedback on the strategies presented him. His ability to ask penetrating questions, provide keen insight, detailed analysis, and facilitate discovery has contributed to my growth as an executive and delivered high value to the projects we engaged him on. His proven Routes to Market marketing strategy enables clients to achieve efficiency and stronger revenues in an area traditionally difficult for executives to assess. I strongly recommend him to any technology or manufacturing executive looking to enhance their companies’ performance in this uncertain economic environment.

Michael Forney Source: LinkedIn

Peter and I had the opportunity to work together on a focused project with critical end dates and tight parameterizations. Peter was a direct contributor to the success of this project and had strategic inputs that made working with him a pleasure. Not only was he a direct contributor, but he added the structural detail that made this project a great success.

William C. Sykes, MBA, LEAN Six Sigma Black Belt, PMP, BA Source: LinkedIn

Peter is an incredibly intelligent man, both in high-tech fields and in marketing, besides his many other talents. He rapidly discerns key factors in forging solid strategic plans, and then articulates such strategies in clear, compelling messages to all levels of mission-critical participants. Peter's natural desire to coach and bring out the best in others makes him a valued contributor within organizations, as he builds organizational competencies.

Duane Dunk Source: LinkedIn

Peter Raulerson embodies all the best traits in a management consulting partner and channel go-to-market expert. He is a thought leader who is intimate with the inner workings of the world's best technology companies, and able to translate their best practices into workable solutions for a diverse clientele. Having worked with Peter in more than one business context I can recommend him and his firm's work with extremely high confidence.

Lee Finck Source: LinkedIn

Peter has two special talents that combine to yield extraordinary results in his consulting practice. The first is his powerful insight into the marketplace, where he understands both the current dynamic and the future trends that will make for a successful product launch. The second is his ability to facilitate planning sessions with diverse groups of stakeholders. Peter has an uncanny ability to find common ground and unite a team with a winning plan. Any business launching a product or service would benefit greatly from Peter's unique combination of talents.

Roger Biery Source: LinkedIn

Member since June 2013