With over 12 years of experience in media and marketing leadership, Preeti has helped enterprise businesses roadmap and execute strategies leading to dramatic revenue growth. Her vision, deep analytical skills, and understanding of how to manage people and organizations have led to a track record of success. As the Vice President of Digital Growth at Edmunds, Preeti leads a team supporting a $30M media budget driving qualified traffic for Edmunds and high conversions for its OEM and Dealer partners. Preeti is a Search focused digital leader and was instrumental in doubling Edmunds’ Google click share, increasing organic performance and diversifying its paid media portfolio to include premium partners like CNN and MSN money. She is also an active industry speaker and expert in Search Marketing.
Previously, Preeti a was a founding member of Dalwani Digital Inc, a consultancy offering enterprise level SEO and growth consulting to Brands looking to improve revenue through transformative Search insights. Before Dalwani Digital Inc, Preeti began her career at Demand Media where she led the SEO team through Demand Media’s IPO.