Preeti is a strong manager and SEO expert. She acted as a direct contributor doing SEO for clients, and successfully led our SEO team. Starting at an entry level, we quickly saw her potential, and she really grew into it. At a small agency, she had to wear multiple hats, and was successful in each role.
As an SEO professional, she learned the craft very quickly and very well. She is someone who just "gets it" very quickly. It's a profession with difficult technical elements, plenty of false paths to lead you astray, and clients who might have difficulty understanding why you'd want to do something. She navigated all these challenges successfully and well.
As a team lead she developed processes, mentored and trained team members, managed outsource partners who did some of the work, communicated with clients in tough situations, and kept things on track. In this role and as an individual contributor, she was able to identify the high-priority areas -- which is NOT necessarily a common ability -- and focus on execution to get things done.
She also worked in display (banners, etc.) and again quickly learned the ins and outs of how to get campaigns up and running, always based upon the client's audience, offering, and target metrics.
We were sorry to see her go, and I'd hire her again.