Bootstrapping Your Startup From Day One

Created 9 years ago in Funding / Bootstrapping

The second company I founded was bootstrapped from day one. With less than one weeks pay check worth of capital to start I successfully adopted an online marketing strategy that allowed me to acquire customers from day one, and be profitable by the end of week one.

Bootstrapping is more of an art than a science. You have to know the leavers to pull in your business and be committed to being lean and efficient. I can help identify unnecessary costs and appropriate strategies to generate cash flow from day one.

Having a clear understanding of your acquisition costs and average revenue per order/customer is key to creating a strategy that allows you to bootstrap your startup.

It's also important to remember that you don't need to bootstrap forever. In my instance I went on to sell the business after three years, but plenty of startups have flipped the leaver and decided to take on external funding once they have identified a clear path to increasing their growth at an exponential rate.