Building and Managing a Virtual Marketing Team

Created 7 years ago in Skills & Management / Leadership

The workforce is changing and marketing leaders can use this to their advantage. The answer doesn't always have to be a full time employee to fill a need. In fact, you may be able to find higher quality talent for less money with specialized virtual contractors.

I stopped hiring full time employees two years ago and now manage a marketing team of remote, virtual contractors. Rather than one person to do minimally well at a wide variety of tasks, I have multiple contractors that specialize in certain areas.

The results have meant major cost savings, higher efficiency, and better results.

I'm happy to chat about how I find the contractors, how I interview and select them, and how I keep everyone on the same page using cloud-based tools.