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Making the Sales Needle Move by Using a Different Creative Marketing Approach
Created 11 years ago in Sales & Marketing / Sales & Lead Generation

How do you get people to notice you, through the clutter? I've worked with the big guys (Dole, PIMCO) to the small frys (dozens of med and small business), with measurable results for over 15 years. The default of someone not understanding your benefit to them in seconds is to ignore you (or just press the back button!) Clarity and reducing friction are key. Understanding what makes your product or service different *enough* and how to communicate that in a way that breaks through in a concise and consistent way are my specialty, what I call your "-est!"
“Have too much on your plate? Not sure how to compete? In bite-sized tips, Olga Mizrahi, the author of "Sell Local, Think Global" will have you completely re-evaluating the way in which you market your business and sell yourself. I’ve seen Olga speak to hundreds of business owners, who were then ready to transform themselves into big, colorful fish in a surprisingly small pond.”
~ Michelle Patterson, CEO, California Women’s Conference
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Olga Mizrahi
Southern California
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Gig Economy Expert. Amazon #1 author, keynote speaker and Small Business CEO. Learn how to thrive! Olga Mizrahi’s fresh views on the freelance economy, personal branding, and entrepreneurial unique value proposition (UVP) have been featured recently in Forbes, Fast Company, Inc. Magazine, and Investor’s Business Daily.
Reviews (19)
Olga intuitively turned my question on its head and gave me very valuable pointers and questions to consider regarding client segmentation. Olga has a warm, encouraging and perspicacious manner and clearly speaks with authority about matters marketing!
Source: Clarity Hannah Gill Jun 29, 2016This was a brief but powerful phone call! Olga was truly authentic and realistic. She also gave me valuable ideas and perspective. I'm so happy I purchased her book and that she offered this 15-min phone call!
Source: Clarity Tamara Holder Feb 3, 2016Olga gave me excellent ideas on site reviews, social proof, and customer perceptions on an E-commerce site. I could tell she prepared ahead of time by her in-depth questions. The call was a great investment that I am glad I made and exceeded my expectations. It was valuable to get an outside expert view on my E-Commerce site, because sometimes you are so close to a problem, you lose perspective. Now to do some A/B testing based on the ideas I got from the call!
Source: Clarity Ray Ritchey Jun 4, 2015Olga has given us a lot of insight in helping our new gym business find our niche and our demographic. Her point of view and expertise is invaluable if you need to take a good hard look at your business model and what needs to change to make it work!
Source: Clarity Melissa Rosett Jun 3, 2015Olga Mizrahi's recommendations for my business were super insightful and spot-on. She gave me some specific and actionable ideas to implement, along with a link to some step-by-step instructions from her blog, ChunkOfChange.com. I was floored by just how much value Olga was able to provide in such a short period of time. I'm a fan!
Source: Clarity Sarah Daniels Feb 5, 2015Olga brings a spark to every conversation and presentation she delivers. She has a way of getting her point across in a no nonsense clear precise way. She has you thinking outside the box and inspires and motivates you to see the potential in every situation and yourself. The presentation she delivered to the California Women's Conference 2012 was well received and earned great applause. Her wisdom never fails to provide relevant information and because of her clarity, she helps others see their potential. I am proud to know Olga. She adds value to any conference or speaking event.
Source: LinkedIn Rose Tafoya Feb 17, 2014I was fortunate enough to be at a presentation that Olga delivered for her ChunkofChange concept. I found it very well structured, uniquely thought-out, and delivered with enthusiasm!
Anyone who has the opportunity to be exposed to her approach will surely benefit.
Arnie Attell
Director of Market Development
MOB Media, Inc.
Olga is an excellent speaker. In fact, she captivates audiences with her humor and with her relevant business information. I would recommend her as a paid presenter for a wide variety of business meetings and conferences.
Pat Rarus, Principal Consultant, Marcom Consulting
Source: LinkedIn Pat Rarus Feb 17, 2014Olga and the folks at ohso!design, are remarkable. I have had the opportunity to review her portfolio of brillant business branding and designs. Olga gets it! She has a customized way of eliciting information from you so that she understands your business, product and markets, and creates from there. Also her chunkofchange.com blog is a must read for all business owners and marketers!
Source: LinkedIn Lorenda Phillips Feb 17, 2014the startups.com platform
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